Jorge Guerra

A self-described thought leader, Jorge Guerra maintains that web appeal, not curb appeal, is the future of real estate.

During 2023, Guerra didn’t keep this futurism and thought leadership confined to only his own company; he was elected treasurer of the Florida REALTORS®, the largest REALTOR® association in the U.S.

“The most rewarding aspects of my career encompass a range of experiences,” says Guerra. “From the joy of helping clients find their dream homes to the constant learning that comes with a fluctuating market, each day brings new challenges and opportunities. Networking and building lasting relationships are not only professionally satisfying, but personally fulfilling. Technological innovations like AR and 360 Video keep the job exciting and competitive, while the financial rewards offer personal freedom. Creating a positive work culture and becoming a market expert give me a sense of accomplishment and authority in the field. Overall, real estate’s diverse and ever-changing nature keeps me engaged and makes my career incredibly rewarding.”