In 2022, Julia Lashay Israel led the launch of Keller Williams’ diversity certification Agent of Distinction, a five-module, professional education offering that provides the training, resources and tools needed to grow a real estate business with a wider customer base.
During the NAR NXT conference in November, Israel taught the Color of Real Estate (CORE) course, offering an overview of Fair Housing policy and the historic practices that have contributed to the homeownership gap across the U.S. population.
“My mission is to empower and influence others to build big businesses through entrepreneurship and the power of real estate,” she says. “For leaders, that means creating inclusive environments where all real estate professionals can thrive. For agents, that means finding ways to grow their business by embracing our differences and creating partnerships in the community. For the clients, that means having a highly skilled and trained professional assisting them in accessing fair and equitable housing. I love every part of all of that!”
Tools with the lowest engagement often have the lowest awareness, but there's good news, too—tools with low awareness frequently have the highest satisfaction levels among those who do use them. Here are a few strategies to improve awareness of tech tools and increase adoption rates. Read more.
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