As vice president of product and technology for ONE Sotheby’s International Realty, Karina Lopez focuses on anticipating and addressing agents’ needs so they can provide superior service for clients. During the COVID-19 pandemic in 2020, the company launched the award-winning onesothebysrealty.com.
The website allows clients to focus their home search on factors that are most important to them, such as lifestyle, rather than just area or price point. The team also created content to help local and international clients familiarize themselves with the intimate pocket neighborhoods along Florida’s East coast.
“The world is in constant evolution, and we all should be, too,” Lopez says, emphasizing the importance of a superior digital experience in a socially distant world.
After focusing on marketing, Lopez transitioned into a product and technology role with ONE SIR. She was a previous RISMedia Trailblazer.