One of the most important roles a broker plays is leader, from mentoring agents to recruiting new ones along the way. Lane McCormack, who’s held many leadership roles in real estate, has taken this sentiment to heart.
“My most rewarding part of my career has been guiding agents to join our company and increase their business. Leadership is about helping others succeed and accomplish their goals. I love the one-on-one coaching with our performers. Candidly, I love being out in the field with our agents, not behind a desk!”
During 2022, McCormack recruited 75-plus agents to Ansley Real Estate Christie’s International and oversaw the addition of a new office and business center. Not stopping at mere staff or location growth, she led her brokerage to close over $3.4 billion in 2022.
Tools with the lowest engagement often have the lowest awareness, but there's good news, too—tools with low awareness frequently have the highest satisfaction levels among those who do use them. Here are a few strategies to improve awareness of tech tools and increase adoption rates. Read more.
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