4 Ways to Tap an Often-Overlooked Senior Housing Market
Real estate agents and brokers must learn the ins and outs of serving seniors who are downsizing, but who aren’t always enthusiastic about it. Read more.
As chief operating officer, Liz Gehringer helped Coldwell Banker Real Estate agents and brokers continue to grow and maintain business with resilient and empathetic leadership.
At the start of the global pandemic, Gehringer was prepared to pivot operations, focusing on the wellbeing and success of agents, brokers and clients, as well as examining restrictions and providing resources.
Gehringer led the brand with educational opportunities and technology, keeping agents up to speed on regulations and shifting to a completely virtual way of conducting business. She championed technology as the key to adapting to a new environment.
“When faced with a crisis, the entire Coldwell Banker network came together, focused on strengthening their skills, and successfully serviced their clients in a virtual world where home has never mattered more,” she says.
Real estate agents and brokers must learn the ins and outs of serving seniors who are downsizing, but who aren’t always enthusiastic about it. Read more.
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