Melissa Kandel’s goal is to infuse the industry with high-quality content and creativity. In 2021, she launched Elite Content Collective, a subscription-based platform that provides license-free content that real estate agents can customize and use to grow their businesses. Kandel and her team have worked with the CEOs of several top real estate companies and proptech firms.
Kandel contributes articles as a member of the Forbes Communications Council, an invite-only group of senior executives. Her work was featured in Forbes more than 140 times in 2021. In addition, Kandel built her team and expanded her business with no funding from outside investors.
“More than ever, stories are how brand trust is built and business gets done,” Kandel says. “A really good story turns a house into a home, and no matter what happens in the industry, that truth will always remain.”