As president and CEO of the Keyes Family of Companies, Mike Pappas oversees strategy and vision for The Keyes Company, Illustrated Properties, Platinum Properties, Capital Partners Mortgage, Home Partners Title, Keyes Insurance and Keyes Property Management. The companies make up the largest, independently-owned brokerage network in Florida, with over 3,500 associates and employees working in 56 offices and total sales of over $6 billion.
Pappas’ goals are to provide the best possible experience for customers and employees, foster the best talent, and ensure the largest opportunity for sales and growth. He has implemented several technological improvements over the past few years to help associates work more efficiently, generate more qualified leads, and close more transactions. Those measures have made transactions easier and more transparent for consumers and allowed buyers and sellers to track every step of their transaction online.
In the past year, Pappas has led Keyes through the successful roll-out and launch of a new technology platform with full integration, a real-time property activity tracking task manager and a smart CRM. Pappas has also taken steps to protect Keyes and its employees from cybercrime. Pappas believes that since the real estate industry is constantly changing, agents and leaders need to stay ahead of the curve.
“It’s a privilege to be part of a fast changing, transforming industry,” he says. “We need to leverage and maximize our leadership talent to embrace these changes. With the squeeze on margins, size matters.”
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