Myron Lo, chief strategy officer for ReferralExchange, oversees business development, new products, new verticals and the company’s overall direction. In 2020, ReferralExchange launched an official partnership with the National Association of REALTORS®, expanded its Canadian operations to make its REALTOR® network the largest in the country and launched RealEstateAgents.com, an agent-focused web property.
“The ReferralExchange agent network continues to be one of the best-kept secrets in the housing industry,” Lo says. “While PropTech solutions in general continue to underestimate the role that effective REALTORS® play in closing transactions, ReferralExchange continues to expand, one top REALTOR® at a time.”
In 2020, Lo continued to innovate and push the company’s best interests forward by identifying core initiatives that could have a real impact. He also prioritized initiatives that could help make the housing industry more equitable for everyone by addressing structural sources of inequality.
There are marketing channels that every agent knows—billboards, local newspapers, social media, mailers. But here are some alternative ways to... Read more.