Pablo Marvel, chief marketing officer for Brown Harris Stevens, has modernized the brand image and the firm’s entire marketing strategy. In 2020, Marvel used virtual tour guides and contactless show sheets to help agents show properties despite COVID-19 restrictions. He also designed and managed the buildout of MAIA, an internal platform that digitized all company operations. It generates data to help leaders allocate resources and give brokers marketing insights.
“We only look for solutions, not problems,” Marvel says. “This has been my guiding mantra for as long as I can remember…. This is not an easy industry, and to make matters more complex, we are only starting to see technology catch up to real estate in the way it has shaped other industries. Nothing is impossible to solve, you just have to keep trying new solutions and let your optimism guide the way.”