Roland Varesko

Roland Varesko and the digital team at the National Association of REALTORS® (NAR) have worked hard to evolve the company’s technology and bring it toward the future. In 2022, they created a new app for REALTORS® on the go, with the latest news, research, member benefits, education, personalized content, streaming videos and podcasts, searchable member directory, membership profile and more.

Varesko and his team also launched the Business Intelligence and Personalization practice area and Customer Data Platform (CDP) to seam known data and behavioral data in order to better communicate with members about relevant offers and content. 

“I love applying my technical and marketing expertise to deliver digital solutions to clients—at NAR, that’s our members—to keep them informed and improve their business. I enjoy explaining complex technical concepts to a non-technical audience; translating what it means to them,” says Varesko. “I’m privileged to lead a talented team of digital experts at NAR that create world-class websites, apps, social media strategy and content, digital media campaigns, and personalized digital experiences.”