The first female leader of Realogy Franchise Group, Sue Yannaccone is revolutionizing franchising. Creating more connectivity and connections, including more people in every conversation, Yannaccone has met the needs of brokers and agents in a rapidly evolving industry. Dedicating not only time but resources to diversity, equity and inclusion, Realogy Franchise Group expanded its industry-first Inclusive Ownership Program, designed to attract and invest in the success of diverse brokerage owners who affiliate with one of Realogy’s brands. Yannaccone also saw the rapid success and evolution of her What Moves Her campaign, which doubled its reach in 2021, sharing wisdom and strategies that elevate women in the industry. Real estate is all about opening doors, and this year Yannaccone opened a great number for many people.
“We are an industry of opportunity for all entrepreneurs, and the expansion of opportunities for diverse populations demonstrates Realogy’s commitment to helping invest in and successfully move diverse leaders to what’s next in their business,” she says.