With both technology and education at the forefront of her business, Tiffany Booker elevated her brand in 2021 by utilizing social media to increase awareness to buyers, sellers, landlords and tenants. She created an Instagram series, Car Wash Chronicles, where she covers everything real estate, educating her audience in a modern, tech-forward way. “I believe in building a balanced book of business. I list homes, represent buyers and work with landlords and renters,” she says. “I embrace technology and have used that to get listings and close deals through a robust social media presence.”
Booker also embraces unique marketing strategies, highlighting specific features in her luxury properties and offering an exclusive experience at her open houses. From hiring a lifeguard to present a luxury vacation home to curating custom goodie bags for all open house attendees, she utilizes her creativity to showcase, and ultimately sell, her inventory.