With over 30 years of experience in brand management and strategic marketing, Todd Sumney has held various leadership roles, including chief marketing officer at HomeSmart. He is passionate about teaching essential marketing tactics through events, webinars and HomeSmart’s podcast, “The Real State Podcast.”
In the wake of the NAR settlement, Sumney developed the “Working with Buyers (and Sellers) in 2024” training curriculum, which he delivered nationwide, ensuring agents have the tools and knowledge to navigate the changing landscape. He also trained agents virtually and in person throughout the U.S. on a weekly basis since the NAR settlement and led monthly mastermind sessions for top-performing agents and franchise partners, facilitating collaboration and growth.
“It has been especially rewarding to inform, educate, encourage and inspire these professionals to adapt and change in spite of the difficulties and challenges they had to navigate,” says Sumney. “To see them enter a ballroom or education center or Zoom event anxious and seeking information — and leave the event with new knowledge and the courage to apply what they learned, made me proud to be associated with them.”
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