In today’s competitive real estate market, a strong social media presence is a must for staying top-of-mind with clients and prospects, lead generation, relationship building and long-term business growth. But with so many platforms, types of content and trends to keep up with on top of your workload as a real estate professional, it can be overwhelming. Are you unsure where to start, or how to stay consistent?
This exclusive RISMedia Premier Report breaks down the social media planning and content creation process, offering insights from industry experts and strategies to elevate your social media success.
Key takeaways include:
- How to build a strong foundation for your social media presence. Define clear goals, identify your audience, select the right tools.
- Why you should plan ahead with a strategic calendar. Stay consistent, reduce stress, support your long-term goals.
- How to simplify your content creation. Repurpose, recycle, remain authentic.
- Why tracking your results helps evolve your strategy. Be effective, refine your strategy, measure success.
Section 1: The Foundation of Social Media Success
Before you start posting, building a strong foundation with clear goals, a defined audience and the right tools is essential for turning your social media presence into a powerful driver for your business.
Section 2: Planning With Purpose: Building a Content Calendar
A strategic content calendar not only eliminates the stress of daily posting, but ensures your social media stays consistent, relevant and aligned with your long-term business goals.
Section 3: Creating, Recycling and Repurposing Content
Staying on top of what can be the most overwhelming aspect of social media marketing means learning what kind of content to create, when to repurpose older content, the possibilities of batch creation—and how to maintain your authenticity through it all.
Section 4: Evolving Your Strategy and Measuring Success
Being successful with social media marketing doesn’t end with your content. To adjust and grow your strategy, you need to prioritize your platforms, and track your metrics with analytical tools.
