National Football League players continually pore over the team playbook to learn everything from formations, positional requirements, strategies, assignments, the actual plays and more. It’s the textbook for gridiron pros.
As the real estate market began to slow down this past winter, we took the playbook concept to a whole new level and created the same must-reads for REALTORS® and brokers, expanding on a wide variety of topics. The idea was to create focused content that could aid residential real estate professionals as they tackle the challenges of 2023 and beyond.
In this exclusive RISMedia Premier Report, we condensed our most-read playbook segments, summarizing the most salient points and grouping them together into four sections that will benefit new and experienced agents alike: Relationship-Building, Gaining an Edge, Technology and Selling Strategies.
Section 1: Relationship-Building
Mastering the one-on-one dynamic that leads to trust, acknowledgement of expertise and long-term relationships.
Section 2: Gaining an Edge
Perfecting the profession’s ways and means to excel regardless of market trends or conditions.
Section 3: Technology
Utilizing every possible new and established product to spur sales, promote your brand and save time.
Section 4: Selling Strategies
The proven action plans for how to proceed in all kinds of situations that lead to closings.
