Now that the sun has set on one of the most tumultuous years in the history of residential real estate, brokers and agents alike are doubling down on tackling the challenges facing the industry as we continue to adapt to the new normal. While the mandated changes required in the aftermath of the National Association of REALTORS®’ landmark settlement are reshaping the industry as we know it, real estate professionals have myriad challenges to contend with this year as a new presidential administration takes office and we’re faced with a hopefully improved economy.
In this exclusive RISMedia Premier Report, based on critical topics discussed at RISMedia’s 2025 Rocking in the New Year event, we take a deep dive into five of the biggest hurdles facing real estate professionals in the year ahead, and suggested strategies and solutions for navigating them.
Key takeaways include:
- While the fate of the Clear Cooperation Policy remains in flux, agents and brokers alike are preparing for a change or repeal of the policy (or some further commitment to it)—with NAR CEO Nykia Wright hoping to see the issue “settled” in the next month or so.
- As the industry continues to adapt to using mandatory buyer-agent contracts, developing strategies for overcoming client hesitations is essential—from outlining your value proposition to using contracts as a tool to enhance quality service.
- From embracing the basics to strategically leveraging technology and everything in between, increasing your buy-side business in the current real estate landscape begins with adding value and never losing sight of the fact that real estate revolves around relationships.
- With shifting economic conditions and evolving seller mindsets in 2025, new opportunities have emerged for agents to work with sellers to tap into dormant inventory and get them into the market.
- Whether you’re working with buyers or sellers, talking about commissions is now front and center, and accurately explaining how you get paid and by whom is critical for success and compliance.
Section 1: Clear Cooperation: Understanding What’s at Stake
How (and why) the Clear Cooperation Policy has drawn controversy, and how brokers are preparing for changes in 2025.
Section 2: Navigating the New Contract Environment
How agents are handling mandatory buyer contracts, and strategies to ensure clients are comfortable with the process post-Burnett.
Section 3: How to Build Buyer-Agent Business
When it comes to buyer agency, the playbook has changed. Here are ways to maximize buy-side business and create long-term relationships.
Section 4: Working With Sellers to Increase Inventory
Tackling the inventory crisis head-on—how agents can play a pivotal role in unlocking seller potential and driving inventory in 2025.
Section 5: How to Handle the Compensation Conversation
Having effective compensation conversations with clients may seem like a daunting task, but here are some strategies for success.
