The ‘New’ Home Should Be a Powerful Content Engine
It was back in 1991 that Faith Popcorn wrote her "Popcorn Report," a book that explained her theory of "cocooning," a desire ...
Tag: Social Media Marketing
Training and Technology Arm Agents With Relationship-Building Tools for Today’s Market
In the following interview, Jeanette Schneider, vice president of Management Services for RE/MAX of Southeastern Michigan, discusses the firm's approach ...
How Brokerages Are Leveraging Technology
We are living in an increasingly digital world, and searching for a home is no different. Buyers now have easy ...
5 Ways to Make Your Facebook Page Beat Facebook’s Algorithm
As a real estate agent, conducting business on your personal Facebook profile limits the opportunities to market your business; creating ...
6 Steps to Massively Improve Your Marketing and Branding
Looking to take your marketing and branding to the next level? The following tips will help get you there. Know ...
Take a Bow and Reclaim Your Rightful Place
Get ready for a news flash: Real estate is a really hard business. I've been in the game for 13 ...
Is Social Media Advertising Actually Effective?
Social media advertising remains a mystery to many of us. Most of us have seen the statistics relating to the ...
Upping the Ante With an Improved and Enhanced Online Presence
For Wyllys Mann, director of Strategic Innovation at Baird & Warner, an independent real estate firm serving the greater Chicagoland ...
Looking to Leverage Your Social Media Presence? Shift Your Viewpoint
Editor's Note: This was originally published on RISMedia's blog, Housecall. See what else is cookin' now at blog.rismedia.com: 4 Fictional ...
Ask the Expert: How Can I Showcase American Pride While Staying in Touch With Clients?
Today's Ask the Expert column features John Bunker, marketing director at RealEstateCalendars.com. Q: In what ways can I showcase my ...
How to Build a ‘B-Roll Bank’ for Effortless Content
The idea of scripting, lighting and performing for a camera every day is enough to keep even the most ambitious professional on the sidelines. The secret is staying consistent without burning out isn’t working harder on your production—it’s working smarter with B-roll. Read more.
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