RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

In Slow Real Estate Market, Buyer’s Agents Get a Boost

Home Agents
August 17, 2008, 12 pm
Reading Time: 3 mins read

By Ellen Yan

RISMEDIA, August 18, 2008-(MCT)-A house listing used to be an agent’s best friend, but now a qualified buyer is a real gem. So before one gets away-along with a potential commission-broker Wayne Frankel wants buyer’s agent contracts signed, and he’ll give an agent one point toward a yearly prize for each loyal house hunter.

It’s like nabbing a house listing, except here, the contract sets up a fiduciary relationship between the buyer, who agrees to exclusive representation for a period, and the agent, who commits to the buyer’s interests.

“Sellers are a dime a dozen,” said Frankel, the broker owner of Exit Realty Premier in Massapequa Park, N.Y. “There are not enough buyers out there. Think of it like this: for every 10 homes, there are two buyers. No matter how well-priced the other homes are, eight of them are not selling.”

In this slower market, agents have seen the upside in buyer’s agent contracts, which have existed for decades but have not been the norm on Long Island partly because it requires more research into potential problems. Usually, the agent who brings a buyer to a house acts like a “sub-agent” for the seller and doesn’t have to point out defects that can bring down the price. Being a buyer’s deputy is a switch in mindset, as house hunters and agents figure out their rights and duties.

In the past, Huntington, N.Y.-based agent Cori Kaplan rarely needed to hustle for buyer-agent agreements-her house listings never expired. But these days, 20% of her listings are expiring, and this has pushed her to focus on what felt more natural: representing her buyers in a sale.

“If I’ve been taking someone out for three, four five months looking for houses, I have a relationship with them,” Kaplan said.

In the past 12 months, Bethany Marten, founder of the Baldwin, N.Y.-based Home Buyers’ Resource Center, said she’s been seeing more “phony buyers’ agents” who show homes from the best possible angle instead of pointing out defects.

“When they go to show a listing, for instance, they don’t even disclose who they’re working for. They act like they’re negotiating on behalf of the buyer, and if you ask ‘Who are you working for?’, they’re like ‘Uh, the seller pays me, right? Well I’m working for the seller.'”

Long Island Board of Realtors president Mohsen Zandieh said some buyers’ agents represent the buyer on one house and not the next. “You cannot change hats left and right,” he said.

For both sides’ sake, contracts should be written, not verbal, said Zandieh, broker owner of Arash Real Estate in Little Neck, N.Y. How the agent gets paid can be confusing, and the commission, along with other terms such as length of contract, varies from office to office, he said.

In July, musician manager and real estate investor Nino DiBenedetto signed a six-month buyer-broker deal with Frankel. He was tired of agents wasting his time. He trusts Frankel, but isn’t sure how much he’ll benefit from going with one broker.

“Will it necessarily give you a better price?” DiBenedetto asked. “I can’t say that for certain. But I can say a lot of the legwork gets taken away.”

Setting the Ground Rules

What to get in writing before signing a buyer’s contract:

– What is the agent’s commission? Will it be negotiated with the seller’s agent and wrapped up in the price of the house?
– How will problems with commission and other contract terms be settled?
– What happens if the seller and the seller’s agent disagree with the buyer’s agent commission?
– What research will the agent do on each house?
– How long will the contract last?
– Is there a nonrefundable retainer fee to the agent or broker for signing the contract?
– If a deal is struck on a house that the buyers find on their own, is the buyer’s agent owed anything?
– After the contract expires, what is the agent owed if there’s a closing or deal on a house first shown by the buyer’s agent during the contract period? How long after the contract expires will the buyer be responsible for paying agent’s commission if such a deal is reached?

© 2008, Newsday.
Distributed by McClatchy-Tribune Information Services.

ShareTweetShare
Paige Tepping

Paige Tepping

As RISMedia’s Managing Editor, Paige Tepping oversees the monthly editorial and layout for Real Estate magazine, working with clients to bring their stories to life. She also contributes to both the writing and editing of the magazine’s content. Paige has been with RISMedia since 2007.

Related Posts

Q1 Earnings Drop at Offerpad; CEO Upbeat Over New AI Tech Offerings
Agents

Q1 Earnings Drop at Offerpad; CEO Upbeat Over New AI Tech Offerings

April 30, 2026
Tennessee MLS Going National: Realtracs Expands With Compass and United Partnerships
Agents

Tennessee MLS Going National: Realtracs Expands With Compass and United Partnerships

April 30, 2026
The ‘Coolture’ Revolution: At Realty One Group International, We Are Crushing Corporate Stagnation
Agents

The ‘Coolture’ Revolution: At Realty One Group International, We Are Crushing Corporate Stagnation

April 30, 2026
California Real Estate Brokers Partners With Broker Public Portal, Invests in Home-Search Platform Cribio
Agents

California Real Estate Brokers Partners With Broker Public Portal, Invests in Home-Search Platform Cribio

April 30, 2026
The Agent Playlist: Song Suggestions for Your Next Open House
Agents

The Agent Playlist: Song Suggestions for Your Next Open House

April 30, 2026
NAR
Agents

Judge Swiftly Denies Request to Block NAR Settlement in Buyer Cases

April 29, 2026
Tip of the Day

3 Business Moves Agents Should Make Before Summer

As the market heads into the summer season, the groundwork you lay now can determine whether the coming months are productive. Agents can use this time to reconnect with clients and position themselves for more listings. Here are three smart business strategies to make before summer arrives. Read more.

Business Tip of the Day provided by

Recent Posts

  • Q1 Earnings Drop at Offerpad; CEO Upbeat Over New AI Tech Offerings
  • Tennessee MLS Going National: Realtracs Expands With Compass and United Partnerships
  • The ‘Coolture’ Revolution: At Realty One Group International, We Are Crushing Corporate Stagnation

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

© 2026 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2026 Newsmakers
    • 2025 Newsmakers
    • 2024 Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2026 Power Broker
    • 2025 Power Broker
    • 2024 Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2026 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X