RISMEDIA, Nov. 3, 2008-Navigating the complexities of today’s housing market is as challenging for consumers as it is for real estate agents. Citing the many obstacles those in the market are facing, The Real Estate Book is launching a new program, JUST SOLD 2008, designed to help those looking to buy or sell a home find a leading agent, and at the same time, help real estate professionals market their listings affordably and effectively, as well as share their successes.
No question, the real estate market is choppy, but today more than ever, it’s important to stay focused and remain upbeat,” says Scott Dixon, president of The Real Estate Book. “It is also vitally important to spread the news about who is transacting. We’ve got an active and powerful channel of millions of consumers and thousands of real estate agents who are surviving and thriving, and we can help anyone in this market consumers and agents alike connect with each other. In fact, those that advertise with us, are selling homes right now.”
According to the company, the JUST SOLD 2008 program works like this: The Real Estate Book will contribute (at no cost to advertisers or consumers) 20% of its print book pages to its advertisers to promote the homes they sold in 2008.
Todd Walker, senior Vice President of Sales and Operations at The Real Estate Book adds, “We want to do our part to help hard-working real estate professionals achieve continued success, and provide a way for those who are struggling by providing them with an affordable media solution that works in any market, even on a tight budget. We also want to let consumers looking to buy or sell know that agents who advertise in The Real Estate Book are the top in the business and sell more homes, quicker.”
Simply put, The Real Estate Book, available in print and online, generates more advertising exposure than anyone else in the industry, and the company plans to use the power of its 8 million magazines along with its network of nearly 30 online partners delivering millions of unique users, and its direct mail channel to provide massive reach to more than 50 million consumers, as well as spread the good news in this market.
In fact, The Real Estate Book has been helping real estate professionals connect with buyers and sellers for over 30 years, delivering credible, proven results in over 500 markets across the U.S., Canada, Mexico and the Caribbean.
Dixon adds, “In this business it’s important to work with a media partner you trust, one who knows how to reach your best prospects-locally, nationally, and globally. It’s hard to muster up the confidence and know where to steer the boat when the market is in a downturn. But for our customers, we do all the legwork for them, and they benefit from getting the best leads. And for consumers, they can rest easy knowing that they are going to find an agent who is experienced and actively engaged in helping them find or sell a home faster and better than anyone else.”
That’s the magic of The Real Estate Book, and it is the one thing you can turn to and trust despite the shifts of the market, says the company.
For more information, visit www.RealEstateBookMediaKit.com/confidence.
