RISMEDIA, September 23, 2009—Polar Mobile recently announced that applications built using the company’s SMART content and advertising platform are now being used by more than 1 million people around the world. Media publishers are using the proprietary SMART push-publishing platform to launch custom-branded mobile applications so their readers can access content from their favorite brands much faster than browsing through traditional mobile websites. Since its debut applications for Rogers Media –one of Canada’s largest publishers – launched in February 2008, Polar Mobile has launched more than 50 applications for such major brands as TIME Magazine, Business Week, CNNMoney, Maclean’s and Hockey News.
“Media applications drive repeat value to consumers, advertisers and publishers by consistently delivering new content,” said Kunal Gupta, CEO of Polar Mobile. “Contrary to published reports suggesting usage rapidly declines soon after an application is downloaded, Polar Mobile sees usage of our applications increasing over time. Polar Mobile applications are engaging and easy to use, so consumers visit them every day and our customers gain an important brand- and community-building tool on a take-everywhere device.”
For more information, visit www.polarmobile.com.
