RISMedia, May 27 2011—Buffalo, N.Y.-based HUNT Mortgage announced recently the formation of a new partnership with local Lowe’s home improvement retail outlets to support the housing market by together promoting the “Buy the Before. Live the After.” program—a lending product that allows borrowers to finance repairs into their mortgage to improve a home. This cooperative effort is intended to bring together sellers of homes requiring repairs, buyers who want these homes, contractors who will provide the services—with the goal to revitalize communities by helping borrowers customize a home to their liking.
According to the company, in support of this promotion, HUNT Mortgage in conjunction with Lowe’s will conduct informational seminars with the intent to bring awareness to the general public and the Realtors who wish to be certified in the program. The program will run indefinitely based on consumer and agent demand. HUNT Mortgage also plans to conduct homebuyer sessions to generate consumer awareness as well as to promote the program in the Buffalo/Niagara, Rochester, and Central New York regions where the company plans to launch the promotion of the “Buy the Before. Live the After.” program.
“Let’s have a moment of truth. We’ve got houses in our inventory that require work and we’ve got buyers that want them, albeit with a little help visualizing the end result,” says Linda Mallia, president of HUNT Mortgage. “Getting the buyer from here to there is the tough part, so our hope is to create a program that will bring together agents, consultants, contractors, plans and materials, and roll them all into one affordable loan,” she adds.
“Our ‘Buy the Before. Live the After’ program will pull all of the required resources together to take what might have once been considered a nightmare and turn it into the American Dream,” adds Mallia. “By the way, this program is not just targeted at those houses that absolutely need fixing up; it is also available for properties that a buyer wants to customize to their own tastes.”
For more information on the “Buy the Before. Live the After.” program sponsored by HUNT Mortgage and Lowe’s, visit www.huntmortgage.com.
