RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

Choosing the Right Property Profile Photo

Home Best Practices
By Pauline Perenack
February 8, 2012
Reading Time: 2 mins read

Listing a property with a blurry property profile photo or, even worse, no photo, is like having a blurry or abstract image as your profile picture on a social media platform or Internet advertising campaign. It is not appealing and, therefore, no one wants to click for more information.

I don’t know about you, but when I am contacted online by someone whose name I don’t recognize, I immediately look to the profile picture. If I recognize the face, I’ll look into the profile, get information as to what they’ve been up to, and make the connection. However, I get some requests that I just ignore. These are the requests where I think I might recognize the name, but the profile picture is of a dog in a field or a baby. If your profile picture doesn’t intrigue me, why would I want to see if we should connect?

This same principle can be applied to images for listings. We’ve all visited the various consumer sites, such as Zillow, Trulia or RES.NET, where listings show the property profile photo and a few basic details about the property. Now, as an agent, you have to assume that this is the first image a potential buyer sees and the hook to getting them to read more about your listing. With this in mind, you have to ask yourself, why would any agent choose to include an image of a tree to accompany their listing? Or, even worse, no image at all? You want to make sure the profile image is so engaging that people wouldn’t even think of skipping over your listing. Since consumers now require instant gratification, this is your chance for the glamour shot that shows the property in all its glory. It needs to pack a punch, and it needs to welcome viewers in to experience the full story of the property. If a buyer doesn’t like your first image, why would they want to see more? Think back to when you had to choose a photo for your marketing flyers in years past. The better the picture, the more people asked about it, and the same goes for property profile photos online.

Make sure the profile picture shows off the front of the house. Why? Because people want to see what their house will look like. At this point, they don’t care about a close-up of flowers in the front yard. Sure, they may be pretty, but they aren’t going to intrigue buyers enough to want more information about the property.

Once a property profile photo interests people enough to look at the property information, that’s when they like to see photos that tell more about the property. However, more often than not, agents can’t access the interior of the home. In this situation, prospective buyers would rather have no photos than an image of a stop sign or of the length of the street, as neither of these tell the property’s story.

With these things in mind, think of marketing your property this way: If no one is accepting your online contact requests, and your profile picture is a witty photo of a blank Post-it note, chances are those same people are ignoring your current listing that boasts a profile photo of the house numbers.

Pauline Perenack is the Marketing Manager with RES.NET.

For more information, visit www.res.net.

ShareTweetShare
Susanne Dwyer

Susanne Dwyer

Related Posts

Why Fixer-Uppers Have Fallen Out of Favor
Best Practices

Why Fixer-Uppers Have Fallen Out of Favor

September 27, 2023
Buckle Up: 2024 Is Going to Get Weird
Best Practices

Buckle Up: 2024 Is Going to Get Weird

September 26, 2023
Strategies for Navigating the Current Market: Adapting to Changes and Focusing on Growth
Agents

Strategies for Navigating the Current Market: Adapting to Changes and Focusing on Growth

September 26, 2023
The PowerVP App: Transform Your Business for the Better
Agents

The PowerVP App: Transform Your Business for the Better

September 26, 2023
Natural Beauty Meets Luxury Living: Inside the World of Maine’s Top Real Estate Team
Industry News

Natural Beauty Meets Luxury Living: Inside the World of Maine’s Top Real Estate Team

September 27, 2023
Don’t Lose Deals to These Preventable Issues
Agents

Don’t Lose Deals to These Preventable Issues

September 25, 2023

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Tip of the Day

Stand Out and Get More Closings with Your Video Marketing

More and more agents are using video marketing, making it harder to stand out on social media. However, following these tips can get you more clients. Learn more.

Business Tip of the Day provided by

Recent Posts

  • Weichert Expands Presence in Illinois
  • MLS Empowers Brokers: Mapping Out Your Business Plan for a Thriving 2024
  • Adopting an Intentional Business Mentality

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

© 2023 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2023 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X