RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

Women Consider Family, Career and Owning a Home to be Vital Components of the American Dream

Home Consumer
September 16, 2012
Reading Time: 3 mins read

A Home Buyer Poll released by TD Bank has revealed that 64 percent of women believe homeownership is essential in defining the American Dream. In comparison, only 52 percent of men felt owning a home was important. Furthermore, aspirations of homeownership are more prominent with women, with 66 percent of current female renters stating they intend to own a home in the future as opposed to 57 percent of men.

TD Bank surveyed more than 1,300 consumers across the U.S. to better understand the perceptions and attitudes surrounding home ownership and the American Dream, examining the attitudes of current renters and prospective home owners, as well as past and present home owners.

In pursuit of the American Dream, the survey also found women aren’t willing to give up on success in other areas of their lives. According to findings in the poll, women consider family and children (60 percent) and a stable career (59 percent) to be essential parts of the American Dream.

“As the home buying market continues to stabilize our survey tells us that Americans, and women in particular, are looking to buy homes,” says Michael Copley, Executive Vice President, Retail Lending, TD Bank. “At TD Bank, we believe buying a home is a significant milestone in anyone’s life. As women manage career, family and home, TD Bank is committed to helping our customers achieve their American Dream through homeownership with legendary service and array of mortgage products that can meet the needs of a first time homebuyer with limited cash or an experienced homeowner.”

Female Practicality Prevails

Study results showed that current female homeowners were slightly more practical when purchasing their first home. Twenty-three percent of women bought their first home because they felt financially ready, compared to 20% of current male homeowners. Additionally, the poll found that 93% of women do not regret purchasing their first home; suggesting women take much into consideration when to buy a home, to ensure they are making the best choice.

What Women Want

Not surprisingly, elements women deem most essential in defining the American Dream (homeownership, a stable career and having a family/children) tracked similarly as what they consider important to their sense of accomplishment. Notably, homeownership leads as the primary achievement contributing to feeling accomplished:

• Homeownership (92 percent)

• Stable career (84 percent)

• Having a family/children (81 percent)

Growing Family, Growing Home

Of respondents who intend to sell their current home and buy a bigger, more expensive home, 47 percent cited a growing family as a primary reason for the move.

For those who intend to sell their current house and purchase a larger one, just as many women say that space is an important factor as those who note the features of the home (58 percent). However, only 32 percent of men cited those reasons when buying up.

“To finance a bigger home purchase, customers may want to look into a jumbo mortgage, which in most housing markets is a loan of more than $417,000,” says Copley. “Though this process can be more rigorous, some banks, like TD Bank, treat jumbo mortgages as they treat other mortgage products, guaranteeing a decision on the loan in less than 24 hours. Furthermore, as a lender who does not sell our loan portfolio, TD Bank can offer flexible terms and lending guidelines, to best fit unique borrowing needs for each customer.”

Other Key Findings From The Survey Include:

• Half of current female homeowners reported buying their first home between the ages of 25-34.

• Twenty percent of women cited the American Dream as their biggest motivation in buying a home, compared to only 15 percent of men.

• At the time of purchasing their first home, women felt proud (51 percent) and excited (66 percent).

ShareTweetShare
Beth McGuire

Beth McGuire

Recently promoted to Vice President, Online Editorial, Beth McGuire oversees the editorial direction and content of RISMedia’s websites, and its daily, weekly and monthly newsletters. Through her two decades with the company, she has also contributed her range of editorial and creative skills to the company’s publications, content marketing platforms, events and more.

Related Posts

Talking Shop: Attainable Luxury and the Evolving High-End Market
Industry News

Talking Shop: Attainable Luxury and the Evolving High-End Market

September 5, 2025
The Anatomy of a Failure
Industry News

The Anatomy of a Failure

September 5, 2025
Twenty-Five Years of Giving 100% to Agents
Agents

Twenty-Five Years of Giving 100% to Agents

September 5, 2025
Forbes Global Properties Announces Amsterdam Agency DSTRCT Real Estate Has Joined Its Network
Industry News

Forbes Global Properties Announces Amsterdam Agency DSTRCT Real Estate Has Joined Its Network

September 5, 2025
KW GO Network Launches Creative Studio
Industry News

KW GO Network Launches Creative Studio

September 5, 2025
Senate Committee Holds Hearing for Fed Governor Nominee
Industry News

Senate Committee Holds Hearing for Fed Governor Nominee

September 5, 2025
Tip of the Day

AI as Your Sidekick: Keepin’ It Real in Real Estate

Everyone is talking about AI. It’s in your inbox, your newsfeed, probably even your group chat. If you’re feeling a little AI-fatigued, you’re not alone. But don’t roll your eyes just yet. Read more.

Business Tip of the Day provided by

Recent Posts

  • Talking Shop: Attainable Luxury and the Evolving High-End Market
  • The Anatomy of a Failure
  • Twenty-Five Years of Giving 100% to Agents

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

© 2025 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2025 Newsmakers
    • 2024 Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2025 Power Broker
    • 2024 Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2025 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X