Sotheby’s International Realty Affiliates LLC recently announced the launch of a waterfront specialty market website, the second in a planned series of branded websites for specialty markets.
The specialized website, which can be found at waterfrontpropertysir.com, matches the look and feel of the brand’s website, sothebysrealty.com, and provides detailed waterfront lifestyle and listing information and resources. According to the company, the website enables buyers and sellers to search for the finest properties in this segment and the sales professionals who represent them. It covers a full spectrum of lifestyle types and properties, including ocean and beach, riverfront, lakefront, island and boating. The site was launched with more than $13 billion of waterfront property listings worldwide.
The website will also highlight notable sales, including the sale of Boot Jack Ranch in Colorado, which rests on seven miles of river, for approximately $46.5 million and features area-focused sections and advanced search capabilities.
The Sotheby’s International Realty® brand’s first specialty market site focused on the luxury farm & ranch market segment.
“The waterfront segment offers some of the most striking photography, making it a natural choice for a specialty market website,” says Wendy Purvey, chief marketing officer, Sotheby’s International Realty Affiliates LLC. “Waterfront is far and away the most searched lifestyle on sothebysrealty.com, so there is a great consumer fascination with this market. We will continue to enhance this specialty market website by adding custom content on waterfront living based on the body of water. For example, the site will convey what it is like living on an island in the Bahamas versus living on a lakefront in Italy or Minnesota.”
The Sotheby’s International Realty network currently has more than 12,000 sales associates located in approximately 625 offices in 44 countries and territories worldwide.
For more information, visit www.sothebysrealty.com.
