“As the real estate industry continues to become increasingly mobile, incorporating mobile tools into the follow up process is crucial,” says Michelle Horinek, the broker/owner of PRESTIGE Realty in Whitehouse, Texas. Read on for more of Horinek’s valuable insight on on keeping up with leads and maintaining client relationships.
Michelle Horinek
Broker/owner
PRESTIGE Realty
Whitehouse, Texas
Years in real estate: 10
Number of offices: 1
Number of agents: 3
How do you differentiate yourself within your market so that sellers ultimately list their home with you? Because I don’t work for a large, franchised agency, differentiating myself within my market is all about taking advantage of what I do offer and showing my clients how important they are to me and how dedicated I am to helping them achieve their real estate goals. Setting myself apart from the competition begins with explaining to my clients that I use more programs that are online and advantageous to them than many other agents use. In addition, it’s important that my clients understand that once they hire me, they aren’t going anywhere. I spend a lot of time, money and effort on each of my listings, and I use all of this to my advantage when it comes to standing out in my market.
