4. Use QR Codes: Whether you create a print ad for the local paper, signs in community establishments or even billboards, adding a QR code to your advertisement is a great way to get people to interact with your message. When you have listings that are for rent only, this is a great way to highlight the property and let those on-the-go renters see what’s available with a scan and click of a button.
5. Reach out to Corporate Clients: The demand for corporate housing has increased substantially over the last decade, as many companies bring over workers from other parts of the country or even the world. Many of these employees need to stay in one location for only a year or two, and renting a single-family home is much more pleasurable for them than living in an extended stay hotel. According to a recent article in Business Traveler Executive, 70 percent of professionals who are relocated for a period of 1-3 years take their families with them, so a house is a preferred option.
Remember, a single-family home can be sold at a retail price, giving you another potential exit strategy for the property. Plus, many who rent will eventually decide to buy the property, or at least one in the neighborhood, giving you another potential sales opportunity.
Another great way to connect with local renters on the go is through Homes.com’s new mobile local rental ads. With 40 percent of mobile traffic searching for rentals on Homes.com, it’s a great way to promote your rental listings to active renters on a device that is most personal to them. For more tips, trends, and resources, visit the Homes.com blog dedicated to real estate professionals.
