While the company’s sophisticated algorithms go a long way toward providing 65 percent of the phone numbers associated with owners of expired listings within the normal Expired product, Fackrell set his sights even higher in order to provide clients with the best service possible. In fact, Fackrell and his team have since raised the bar by creating a proprietary system that can get 95 percent of contact information—cellphone numbers included. “While we were hesitant to develop the Expired Pro product because of the cost we would have to pass along to our clients, in doing some preliminary research, it became obvious that top producers were willing to invest in the premium contact information we deliver.”
An Innovative Approach to the Future
As the industry continues to recover, Landvoice is focused on bringing new products to market to help agents work smarter, not harder. “Every year we launch new products and continue to grow with the goal to become real estate’s one stop shop for lead generation,” says Fackrell, who goes on to say that the company is in the process of launching three new products this month.
- Call Capture Technology – Clients can insert a toll free number into any advertising including yard signs, flyers, websites, etc. When a potential client calls the toll-free number to listen to a pre-recorded message this technology will send the contact information of the caller to the agent in real time even if the caller hangs up without leaving a message.
- Power Dialer – A tool to help clients contact their leads more quickly and efficiently. By loading leads into the automated dialer, and telling it who to call, it does the work for you. If the voicemail picks up, a pre-recorded message can be left with the push of a button, getting rid of the time spent leaving messages.
- Reputation Monitoring – This product allows clients to monitor their reputation online by sending each client a notification anytime something is said about them—positive or negative—so they can quickly see who said it, allowing the client to reach out and clean up their reputation. While there may only be 5-10 percent of the real estate community who wants to reach out to FSBOs, 100 percent want to make sure their reputation is positive online.
As we continue to head toward the future, Fackrell and his team have their sights set on helping as many real estate professionals as they can with the tools and technology they’ve developed—or are going to develop in the future. And when it comes to pinpointing the needs out there that aren’t being met, Fackrell points to their clients as an integral part of the equation. “That’s where a lot of the innovation comes from,” concludes Fackrell.
For more information, visitwww.landvoice.com.
