If you’re a real estate agent working today, and you’re not using video as a way to market yourself and the listings you represent, you’re missing a critical component of building business. You might as well be using a rotary phone.
Attention spans are getting shorter and people want things fast and easy, which is why most house hunters would rather watch a short video about a listing than scroll through a page full of text or even photos.
Now, thanks to “ez flix,” it’s easy to incorporate local video content into your marketing efforts via mobile. Ez flix is the newest product of RealBiz Media, aimed at helping property agents and brokers sell their listings.
“More and more, the successful agents are those who can be productive from their mobile phone,” says Steven C. Marques, RealBiz Media Group’s president/CRO. “To compete and be efficient, you need to start the listing process right from a seller’s home on your mobile device.”
Ez flix gives real estate agents the power to capture, edit and publish video in a matter of minutes. It essentially allows an agent to manage listings on his or her mobile device 24/7.
“Ez flix lets an agent tell his or her story,” Marques says. “By using a convenient mobile app, one can add personality, interesting information, create listing presentations, and show their value to prospects and clients.”
Studies show the use of video will increase your Google ranking, conversions, open rates and click-through rates by staggering amounts, with average engagement levels increasing as video continues to play a more prominent role in the online experience.
“Video has proven to enhance your listings, and Google looks at this as a high priority for ranking,” Marques says. “Google likes local content, and this product can really position the agent with local, sticky and relevant content to surround their listing. A better chance to rank means a better chance to get leads and acquire new listings, and a better chance to grow your business.”
According to Dan Skoglund, director of Enterprise Sales for RealBiz Media Group, creating a personal connection to the viewer by incorporating your own personality and demonstrating your community expertise will help your video stand out.
“Ez flix allows for agents to tell a story. Our philosophy is that every listing deserves its own story,” Skoglund says. “And that doesn’t just mean taking stills of school shots and converting them to video with a voiceover on it. We want to empower agents to do more and really stand out with something different.”
The idea is to be as community-centric as possible, with videos of everything from churches to schools to neighborhood block parties—anything that has real substance and value to those considering a move.
In Skoglund’s opinion, there needed to be a better way for a consumer to decipher all the three-bedroom, two-bathroom options out there in a particular location. The localized video approach is a way to empower agents at the street level to create content that tells the story.
“Even something as simple as the view from the house or distance to schools, whatever makes that property valuable, we wanted to give the agent a way to present that so it’s not just another listing,” adds Skoglund. “These agents have fairly powerful technology in their hands with their iPhone or Samsung or Nexus—and this mobile app allows them to use it to their greatest advantage.”
Benefits Abound
Ez flix has the ability to easily and quickly create virtual tours, complete with an agent’s profile, just by clicking existing property photos and listing videos. Agents can then arrange them in sequence, add voiceover and/or music, and post the movie on social media sites and other websites for clients to see.
