MP: What are up-and-coming agents looking for in a real estate firm?
FM: I love to recruit because it’s my opportunity to continually talk to people and find out what matters to them. The baby boomers were more interested in who you are and how big your company is. The rocks you put out for them are different than what you put out for younger people who are more interested in what your collaborative efforts are and what you’re doing to help agents. They’re very different in how they approach things and what their expectations are of their broker. They want to know what kind of relationship you have with the community, what you know about the real estate business, and how you can help shorten their learning curve.
MP: What most attracts agents to your firm?
FM: Our systems, strategies, expertise, experience and knowledge are used to build each agent’s business. We focus on creating personalized plans rather than a cookie-cutter approach of one size fits all. We attract REALTORS® who want to grow their business and build their dream. As a result, they can pursue personal interests and family time because they have a sustainable business. Today’s up-and-coming real estate agents want to collaborate—they’re the most collaborative group I’ve ever seen. We are a good fit for this objective. We work hard and have fun together.
JM: We also offer agents a highly experienced management team, including a marketing services administrator to assist in selecting and implementing sales and online strategies supported by one-on-one coaching, mentoring, systems, tools, and proven methods of business development to create a sustainable business and shorten the learning curve.
FM: Rather than focusing just on managing our agents, we provide visionary leadership to make their dreams come true.
MP: How does this leadership extend to the community?
FM: We are stewards of our community and have had years of community involvement, including the food bank, Foundation for an Independent Tomorrow—which helps people get meaningful employment—and we also provide shoes, holiday gifts and support for at-risk children in southern Nevada.
MP: How are you positioning the firm for the future of this business?
FM: We have assembled a management and support team focused on the mission of preparing our agents to transition to the new era of consumer-focused business. Look at how differently the new generation of agents is advertising—it’s not the way people advertised 10–20 years ago. They’re not as prone to putting their picture on a bus-stop bench. They’re more content-driven because their whole life is about accessing different types of content and delivering meaningful information.
If we’re going to serve today’s real estate customers, we have to serve the agent who serves that consumer. We are continually evolving to remain viable.
For more information, please visit www.realtyex.com.
