BP: How has your company evolved over the years?
JLS: It’s been such an exciting time to be in real estate. We have so enjoyed integrating technology into our business model. Not only were we one of the first large companies in the nation to have our entire inventory with photos on the Internet, we more recently introduced our GPS Home Search App 3.0, which gives each broker associate their own branded mobile app. This provides a great way to increase value and enhance our services. In addition, we’ve developed and trademarked our exclusive John L. Scott marketing tools and systems to truly put our brokers in position to succeed.
BP: What are the biggest challenges facing your firm and your broker associates today?
JLS: We never look at things as challenges. We address situations by looking proactively for the solutions that will take us to a positive outcome. Our major focus at this time is helping our top broker associates grow their business through a combination of technology, advanced concepts in client consultation, seller marketing, enhancements to our luxury home program, and building relationships with their client base.
BP: Where do you see the greatest opportunity for increased business?
JLS: We recently received a federally registered trademark for our advanced concept in dealing with our client base, the Ultimate Client Relationship®. It involves going way beyond traditional CRM and focuses on building trusted relationships with each individual client, one client at a time, on a more frequent basis—the kind of trusted relationship that earns respect and client loyalty.
BP: You talked about integrating technology into your business. How are you serving today’s more informed, more tech-savvy consumers?
JSL: Bill Gates said, “It’s not about search. It’s about answers from a trusted source.” Each of our broker associates is the trusted source for each individual in their client base. And we ensure that they have the cutting-edge tools they need to help them provide Ultimate Client Service. Additionally, we’re continually working toward the fulfillment of our mantra—real time is the only time—through the best combination of human interface and technology.
BP: How are you attracting and retaining top agents?
JLS: Positive energy combined with our proven marketing tools is what attracts and keeps the best people with us. Not only have we created a culture of individual broker success, but professional achievement as well. Our leadership team works collaboratively to promote our initiatives. We also created our Broker Care team, the first of its kind, to provide business and technical support to our broker associates. Our office leaders and support staff also play an integral role in helping everyone thrive in a team-oriented, family-like environment. We provide 100 percent support to everyone, from our most experienced top producers to those who are just starting their careers. In addition to support, as I also mentioned earlier, our broker associates use exclusive John L. Scott marketing tools to engage with their clients. These systems are one of a kind within our industry, and we have the evidence to prove that they work. In fact, we’re seeing rookie broker associates win listings when they’re in competition with others who have decades of experience. And our most experienced broker associates are seeing positive results as well.
