BP: Lennox, you shared a wonderful film clip with us showing how you went the extra mile to make your ‘Ultimate Game Plan’ the star of your recent company convention. Why did you decide to bring back the convention, and why is it important enough for you to go to such great lengths to make it special?
JLS: We had a lot of fun with that convention-opening video, which anyone can see by going to http://johnlscottconvention.com. We brought the convention back to address the growing trend in real estate: the use of mobile applications. Millennials aren’t the only ones relying heavily on technology these days. Generation X and baby boomers are included as well. It’s important that our broker associates be prepared so they can adapt to the changing landscape. That’s why we devoted an entire day to the convention. We had broker associates come in from 500 miles away for the event. There’s something empowering about bringing the entire team together for one amazing rally. It was a day to network, celebrate our successes and learn from one another. The entire day centered on the concept of ‘ultimate,’ which means being your very best in every aspect of service, achievement, family, personal growth and community service. It turned out to be a powerful and inspirational day.
BP: You have spoken a lot about how your approach to success has evolved as the market and consumers have changed. Is there anything that has not changed at John L. Scott?
JLS: One thing that hasn’t changed is our focus on maintaining our fundamental value of living life as a contribution. Our John L. Scott Foundation, which supports children’s health care, is an important part of who we are, both as a company and as individuals. It’s about helping kids get healthy and thriving at home. Virtually every broker associate and support team member donates to the foundation, and we sponsor a number of events throughout the year to raise additional funds to support programs in 19 children’s hospitals and Ronald McDonald Houses throughout our market areas. But giving back is more than just about money. Our broker associates and support people are out there in the community volunteering in so many ways, from serving dinner at a Ronald McDonald House to manning the phones for local charitable fundraisers that benefit the children of our communities.
BP: What’s in store for the future of your company?
JLS: We’re fortunate to have a collaborative, proactive, innovative approach to success, and an environment that has proven to inspire growth. I’m so proud of the ways we’ve been able to help our teammates, our clients and our communities. And I believe that if we continue to focus on the core values that brought us here, we have a bright future ahead. All of us at John L. Scott Real Estate are looking forward to our 100th anniversary in 2031 as a time to honor the legacy of my father and grandfather, to celebrate all that we’ve achieved as a company, and embark on a second century of the kind of service and individual success that contributes to the world around us.
For more information, visit www.johnlscott.com.
