Do you bristle when you hear wildly successful people say things like, “Love what you do and you’ll never work a day in your life”? Unless you eat a bowl of inspirational quotes for breakfast every day, chances are, you don’t say that with frequency. Does it make you feel like you are doing something wrong that you feel like work is, well… work?
You should love your job, as much is reasonably possible. Not every day is going to be sunshine and moonbeams; if it is, you are most likely employed as a Care Bear. Think of everyone and everything you love. Over time, he, she or it requires a little extra attention, a reboot of sorts—a tiny tweak that brings back the old spark again. Your job is no different; why not apply the sage advice of glossy magazine love experts to your career?
Start with a Makeover: If it’s been a while since you’ve updated your website, blog, social media postings and printed marketing materials, a change could add some sizzle. By staying current you’ll project an image of being hip, relevant and in-the-know.
Try a Little Role Playing: Get inside the head of your buyer or seller. If he or she is from a generation different than yours, do some research—Baby Boomers and Millennials not only have different housing needs, they have very different preferences in communication. Most Millennials prefer to keep in contact via text messaging; most Baby Boomers prefer the phone. Think like your buyer or seller and you’ll attract his or her attention.
Expose Yourself More Often: Start blogging about your community; establish yourself as the local expert. Offer your pearls of wisdom to your community’s chamber of commerce; you could get a nice plug on their website by offering valuable content. Potential homebuyers almost always start their search online; give them another way to find you.
Get Some Action: The market will have lulls; keep yourself busy during slower times. Take advantage of the educational resources around you, whether it’s a class through your company or a class in your community. Meeting new people is a great way to widen your sphere of influence; those classmates at the community center could be potential buyers or sellers.
Rekindle the Passion: Remember why you got into this industry in the first place. Were you ever inspired by an industry thought leader? Did you have a mentor when you first started your career? Reconnect with the people that motivated you to get into real estate. Follow industry leaders through social media—there is a wealth of knowledge and encouragement just a few clicks away.
Any magazine therapist will tell you that love can be hard work, but if you do it right, you might end up loving the work.
For more information, visit http://www.leadingre.com.
