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Addressing the Lead Conversion Conundrum

Home Best Practices
By Paige Tepping
September 15, 2015, 5 pm
Reading Time: 9 mins read

“One crucial tenet in getting things done is having a system you can trust. As soon as you lose trust in it, you begin to doubt your entire method,” says Klophaus, who goes on to explain that this is what is driving Move overall. “FiveStreet provides a trusted system for aggregating leads and Move complements this by offering trusted systems such as Top Producer and TigerLead so that agents have a well-integrated, well-trusted program.”

Committed to arming real estate professionals with the tools they need to follow up with prospects and turn them into clients, the team at FiveStreet is dedicated to staying true to the goal at hand, so much so that they play to the behavior that comes naturally by the way the product is used, rather than trying to enforce rules or change the way agents work. “Everyone works with online leads,” concludes Klophaus. “If we stick to our roots and keep the product simple and focused on the first five minutes after a lead is received, everyone will understand what we do.”

FiveStreet Changes the Online Lead Game for One Chicago Firm
For BJ Tregoning, co-owner of Organic Realty in Chicago, Ill., whose firm generates close to 450 buyer leads a month, the decision to add FiveStreet to the fold was a no-brainer.

Having first heard about FiveStreet through a connection on an owner’s page on Facebook, Tregoning looked into the program and was immediately sold.

“FiveStreet has truly revolutionized our business,” says Tregoning, who notes that 13 of his team members are currently taking advantage of everything the program has to offer.

Before implementing the program two years ago, Tregoning himself was responsible for getting back to prospects, a task that was nearly impossible to do on his own in a timely manner. “When it comes to working with online leads, response time is huge,” says Tregoning, “as that’s what Internet leads are all about.”

But Tregoning doesn’t have to worry about that anymore, as FiveStreet has truly lifted a weight off his shoulders. In fact, the firm’s average response time today is just under three minutes, a necessity in a fast-paced market where consumers aren’t willing to wait for anything.

In addition to providing Tregoning and his agents the ability to follow-up within minutes of receiving a lead, the program is also a key piece of Organic Realty’s recruiting puzzle.

“As an owner, FiveStreet is an invaluable tool when it comes to recruiting agents and increasing our conversion rate,” says Tregoning. “It’s great when I can tell agents that they’ll automatically get leads delivered right to their cellphone 24/7, negating the need to have to sit by the phone and wait for leads like they would have to at a traditional brokerage.”

With leads pouring in from seven to eight sources at any given time, FiveStreet has truly given the firm a leg up on the competition when it comes to successfully converting online leads.

“FiveStreet even gives me the ability to create rules so that I can direct where leads from certain sources go,” continues Tregoning, adding to the level of customization inherent throughout the program.

“It’s a great system and there’s nothing else like it out there.”

For more information, visit http://topproducer.com/conversion.

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Paige Tepping

Paige Tepping is RISMedia’s senior managing editor.

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