Two of the nation’s leading real estate brokerages, Northwood Realty Services of Wexford, Pa. and Latter and Blum, Inc. REALTORS® of New Orleans, La., are among the first to choose Property Panorama’s InstaView Enterprise Broker Solution, a state-of-the-art technology that integrates data across multiple MLS platforms to create a hands free, high quality tour experience for their customers.
The InstaView Enterprise Broker Solution, Property Panorama’s new technology, solves problems faced by larger brokers who need automated virtual tours. The days of having agents or staff upload photos to build tours are over. Property Panorama tours are automatically created using RETS, or any other form of data feeds, from many multiple listing services. The new service crafts hands free, high quality InstaView virtual tours from data derived from a variety of sources, virtually instantaneously.
“Large brokers whose footprints extend beyond a single MLS must deal with a host of complex issues to integrate data from a variety of sources to create seamless, accurate, and exciting listings under deadline pressure. Property Panorama’s Instaview Enterprise Broker Solution solves these problems. We’re delighted to be selected by industry leaders like Northwood and Latter and Blum,” says Mike Barnett, CEO of Property Panorama.
Brokers using the InstaView Enterprise Solution often outcompete portal giants for the SEO in their market areas. This solution delivers a search engine optimization (SEO) boost in a number of ways. They use smart natural URL structures with natural language and attribute the content to the broker website – as in “InstaView.Northwood.com/AddressOfProperty”.
Broker branded tours are first used on brokers’ web sites, then converted to video and uploaded to YouTube. In cases where the local MLS does not allow for branding, unbranded tours are created for IDX distribution. Utilizing the smart URL structures, these unbranded virtual tours redirect the largest number of unclaimed hits on the Internet directly to the broker website.
