Detroit-based Quicken Loans recently announced it will partner with Hendrick Motorsports in 2016, serving as a three-race primary sponsor of the No. 5 Quicken Loans Chevrolet SS driven by Kasey Kahne in the NASCAR Sprint Cup Series. The company will be an associate sponsor for all remaining races.
“We are excited to be joining forces with the talented team at Hendrick Motorsports,” says Jay Farner, President and Chief Marketing Officer of Quicken Loans. “The organization has an undeniable record of winning and performance on the racetrack, and represents some of the preeminent brands in the country, who we look forward to working alongside.”
One of Quicken Loans’ primary sponsorship races will include a joint promotion with Hendrick Automotive Group, the largest privately held operator of auto dealerships in the United States.
“It’s evident from meeting the Quicken Loans team that both of our organizations share a passion for competition,” says Rick Hendrick, Owner of Hendrick Motorsports and Chairman of Hendrick Automotive Group. “Quicken Loans has a reputation for exceptional client service, something we take to heart across all of our own businesses. We look forward to working together to achieve great things in 2016.”
Since joining Hendrick Motorsports in 2012, Kahne, 35, has seen significant success – earning three berths in NASCAR’s Chase for the Sprint Cup. The Enumclaw, Washington, native boasts 17 career wins and 156 top-10 finishes in NASCAR’s top division.
“Having an engaging and supportive brand like Quicken Loans backing the No. 5 Chevy gives us even more reason to think 2016 will be a great year for our team,” Kahne says. “Quicken Loans has made a big name for itself in our sport, in its industry and certainly in the Motor City. Good partners are important to succeed in racing, and we’re thrilled about building this new relationship with Quicken Loans.”
Quicken Loans’ move to Hendrick Motorsports comes after serving as a primary sponsor of the No. 31 Chevrolet and driver Ryan Newman for two seasons at Richard Childress Racing, as well as the two years prior at Stewart-Haas Racing.
“Ryan has been a terrific ambassador for our company and helped us to take our first steps into NASCAR,” added Farner. “He and Richard Childress Racing have helped us accomplish tremendous things during our time together, and we’re proud to have been a part of their team. We are grateful for their guidance and support and we look forward to competing alongside them next year.”
Quicken Loans ranked “Highest in Customer Satisfaction for Primary Mortgage Origination” in the United States by J.D. Power for the past six consecutive years (2010 – 2015) and highest in customer satisfaction among all mortgage servicers in 2014 and 2015.
For more information, visit www.quickenloans.com.
