When it comes to standing out from the competition, real estate professionals go to great lengths to set themselves apart. From offering the latest and greatest technology to staying top-of-mind through being actively involved in the community, nothing is off limits. But for Steve Summers—broker/owner of Realty Executives of Kansas City—the true key to his firm’s ability to differentiate itself from others comes from its longstanding relationship with HSA Home Warranty.
“I’ve worked with HSA Home Warranty for over 20 years,” says Summers. “Not only do they do what they say they’re going to do, they get things done when they say they’re going to,” while offering products that benefit both buyers and sellers.
While the benefits associated with home warranties are crystal clear for Summers and his team, getting the message across to clients begins with education. “Whether we’re working with a buyer or seller, it’s critical that we make them aware of the benefits a home warranty can bring to the table.” On the buying side of the equation, the biggest benefit comes in the form of an added level of confidence in the purchase process, which can help minimize additional problems or stress within a transaction.
And when it comes to those selling a home, one product benefit that can’t be overlooked is the fact that HSA provides home warranties to sellers during the listing period, where the seller has no obligation to the warranty unless the home sells.
In addition to providing a sense of security to both parties involved in any given real estate transaction, home warranties act as a risk reduction tool for agents and the brokerages they work with. “By educating our clients on the benefits of a home warranty, we’re minimizing our risk relative to the real estate transaction,” says Summers.
But the benefits don’t end there. In fact, Summers can’t say enough about HSA’s dedication toward maintaining a positive relationship. “The real benefit in working with HSA comes in their willingness to assist whenever questions arise related to coverage or placing a service request. They’re also fully committed to educating everyone involved, including us, as to how we can better serve our buyers and sellers,” a job that the firm’s local rep Dean DeBitetto doesn’t take lightly.
“Dean is always available when we need him to explain coverage to a buyer or seller or to assist when a claim is being processed,” says Summers.
“I’ve always found the team at HSA willing to go the extra mile when it comes to exceeding the expectations of buyers and sellers when resolving matters that can arise after a transaction has been completed,” concludes Summers.
For more information, please visit www.onlinehsa.com.
