Berkshire Hathaway HomeServices recently launched a new national advertising campaign and consumer sweepstakes from the stage of its Sales Convention event at the Kay Bailey Hutchison Convention Center in Dallas.
The multi-media campaign, produced by BBDO Minneapolis, is called “Moving” and positions Berkshire Hathaway HomeServices as the smart, stable alliance in a world where everything is shifting. Through a series of vignettes, the TV spot demonstrates consumers’ ever-changing lives and how the brand’s agents are a grounding force in all the movement.
“Our message captures life’s transitions and the sound guidance our agents provide in the decisions of homeownership,” says Gino Blefari, CEO of HSF Affiliates. “When the time comes to buy and sell homes, people need that reliable, stable alliance – a Berkshire Hathaway HomeServices sales professional.”
The campaign casts a variety of people moving through the stages of life as they marry, buy first homes, raise families, entertain friends, move up, move down and move on. “‘Moving’ shows that Berkshire Hathaway HomeServices will be with you at every step along life’s path,” said Stephen Phillips, network president. “As always, our agents are ‘Good to Know’ and great to work with.”
Advertisements launch today with 30- and 15-second spots airing on HGTV, one of the top networks with familiar programming such as Love it or List it, Fixer Upper, Rehab Addict, House Hunters and Property Brothers. The campaign will be supported on Scripps Network digital channels such as HGTV, DIY Network, Food Network, Cooking Channel, Travel Channel and Great American Country.
As part of the campaign, Berkshire Hathaway HomeServices will sponsor HGTV’s popular Love It or List It show featuring interior designer Hilary Farr and real estate agent David Visentin. The show’s hosts will appear in vignettes featuring “Good to Know” home design and renovation tips that will appear on HGTV and its digital properties.
Berkshire Hathaway HomeServices will also initiate the Love Your Home Sweepstakes promising a $50,000 grand prize or one of a dozen $2,500 weekly prizes. From March 28 through June 17, viewers simply register at the www.LoveYourHomeSweeps.com site for a chance to win. The grand prize winner will be announced in mid-summer.
This is Berkshire Hathaway HomeServices’ second consumer sweepstakes. Last year’s contest set one of HGTV’s highest totals for consumer registrations. “HGTV and the Scripps Network are incredibly popular among our target audiences and everyone loves Love It or List It,” says Kerry Donovan, vice president of Marketing for Berkshire Hathaway HomeServices. “We’re excited for what we believe will be another great campaign and consumer sweepstakes. With more prize winners comes more fun and consumer engagement with our brand.”
For more information, visit www.berkshirehathawayhs.com.
