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Land More Listings with the Help of a Home Warranty

Home Best Practices
By Zoe Eisenberg
October 1, 2016
Reading Time: 2 mins read
Land More Listings with the Help of a Home Warranty

To succeed in the real estate industry, you need to have a certain kind of hustle. From landing listings to finding buyers, mastering your marketing material and keeping up with your social media game, you need to be consistently going above and beyond.

“This business is a new challenge every day,” says Jeff Parker, managing broker with Murney & Associates in Springfield, Mo. “There’s not one real estate transaction that’s the same.” With every transaction providing its own unique challenges, it’s important to do everything you possibly can for your clients, from being available whenever they need you, to educating them about additional beneficial services, like a home warranty.

A seasoned real estate professional with 23 years of service behind him, Parker has seen his clients choose home warranties through HSA Home Warranty since 1997. As a leader in his Southwest Missouri market, Parker believes his clients choose to go with both his brokerage as well as HSA because they’re also a market leader, serving up home warranty services across the country since 1984.

To Parker and his team, the service and support HSA offers is invaluable. The added benefit of an HSA home warranty can help land a listing or negotiate a better price. “We consider the home warranty to be a two-fold benefit,” Parker explains. “First and foremost, the warranty is a tool benefiting our clients by helping to resolve some of the unforeseen covered expenses that can arise in the first year of homeownership, when many of them have committed a considerable amount of financial resources to the home purchase. In this regard, the home warranty enhances the service our associates provide to our clients.”

Parker goes on to note that by utilizing HSA to resolve covered issues that may come up soon after closing, pressure is removed from the agent…while the client remains happy. “Many times, an appliance or system will go out right after closing, and the buyer’s first thought is that the inspector missed something or the seller failed to disclose something. It’s so nice to have a solution for many of these problems without creating a conflict between the parties,” says Parker.

Each and every agent on Parker’s team is committed to educating buyers and sellers alike as to the advantages that come with a home warranty plan.

And it’s not just HSA’s home warranty offerings that help provide Parker’s clients a sense of comfort. It’s also the attention to detail and care HSA provides with its service. “The local sales representatives assigned to us really show that they care about our clients and agents,” says Parker. “They conduct training and are always available when we have an issue or a question.”

For more information, please visit www.onlinehsa.com.

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