Real estate professionals have an expansive list of social media platforms within easy reach, each offering its own way of engaging clients and sharing business-building information. Facebook, Twitter, Pinterest, Instagram, and LinkedIn, for example, are platform options with different uses for different audiences.
Among those platforms, Facebook surges to the top of the list among participants in The Impact of Social Media in Real Estate survey, created and run by Better Homes and Gardens® Real Estate and Lumentus Social.
There are a number of emerging social media platforms—like Snapchat (mobile video and images shared for 24 hours or less) and Periscope (live video broadcast worldwide)—that are growing in both recognition and use across industries, especially by Generation Z, and will only increase in value each year. They are now being best considered and used by more social-savvy real estate professionals who are taking a proactive approach to their social media program and are interested in being—and staying—ahead of the curve.
In terms of active social media users surveyed, the platform usage for business purposes is as follows:
- 98 percent: Facebook
- 66 percent: LinkedIn
- 58 percent: Twitter
- 37 percent: YouTube
- 34 percent: Instagram
- 32 percent: Pinterest
While some media channels may lag behind others in terms of use, real estate professionals are advised to appreciate the distinct contribution each channel can make to a particular need or opportunity. The strongest social media strategies tap into and optimize the individual strengths of each platform.
The chart shown in full in the Clean Slate blog post presents the most and least successful ways real estate professionals use the top social media platforms. Read the rest about these key real estate social media whitepaper insights in the blog post here.
You can also download the full whitepaper here.
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