Rocket Mortgage by Quicken Loans and 100 Thieves, an esports franchise, have partnered on the Rocket Mortgage Team House, Quicken Loans recently announced. 100 Thieves’ League of Legends (LoL) players and staff will live and train in the house, a luxury home in California designed from the ground up to meet the unique needs of world-class esport athletes.
The partnership marks Rocket Mortgage’s first entry into esports.
“Home is at the heart of everything we do in our lives, whether that is welcoming a new member to the family, or providing the best training house on the planet for some of the most elite athletes in esports today,” says Jay Farner, CEO of Quicken Loans. “Quicken Loans is looking forward to joining 100 Thieves and the team’s tech-savvy fans for an exciting year of gameplay. As the nation’s largest FinTech lender, and the creator of the first ever completely online mortgage experience, we are aligning our brand with a subculture that embodies what we stand for as a company—industry-disrupting and groundbreaking innovation.”
The Rocket Mortgage Team House is located in Venice, Calif., and features more than 6,000 square feet of pure gaming nirvana. The house enables 100 Thieves’ athletes to focus on developing their skills, while providing direct access to any resource necessary to ensure the team’s success, including sports psychologists, analysts, nutritionists and personal trainers.
In addition to naming rights for the team house, Rocket Mortgage will receive prominent logo placements on the 100 Thieves team jersey and integration in its social and digital media channels.
“The Rocket Mortgage Team House gives us the chance to practice constantly, call team meetings in minutes and build synergy both in and outside of gaming as a team,” says Neil “Pr0lly” Hammad, head coach of 100 Thieves, veteran LoL player, and, most recently, head coach at H2k-Gaming, where he was awarded the title for the EU LCS’ Coach of the Split on three separate occasions. “This is crucial for maintaining a competitive environment, and by handing us the keys to this team house, Rocket Mortgage is helping us prepare to destroy the NA LCS.”
Pr0lly will be joined at the Rocket Mortgage Team House by a full roster of experienced LoL players, who plan to annihilate the competition, leveraging highly-efficient and aggressive playstyles.
100 Thieves is one of 10 teams selected to compete in the 2018 North American League of Legends Championship Series (NA LCS).
More information on the 100 Thieves LoL team, including full player and coach biographies, can be found at www.100thieves.com.
For more information, please visit www.quickenloans.com.
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