Better Homes and Gardens Real Estate LLC has announced its first 10-year franchise renewal from Better Homes and Gardens Real Estate Florida 1st. Better Homes and Gardens Real Estate Florida 1st, part of the Better Homes and Gardens Real Estate Founder’s Circle, is owned by Gene and Catherine Whiddon.
“As a brand, a large part of our mission is to help our broker/owners attain profitable and strategic growth,” says Sherry Chris, president and CEO of Better Homes and Gardens Real Estate. “The Whiddons were one of the first to affiliate with Better Homes and Gardens Real Estate and have seen firsthand the value of a lifestyle brand that embraces core values and next-generation thinking. This is an important milestone for us as we have played a collaborative role in helping them grow, which is acknowledged and confirmed by their renewal.”
In addition, Better Homes and Gardens Real Estate Florida 1st has acquired a Ft. Lauderdale, Fla.-based brokerage, led by Joy Triglia—the sixth to join the firm. The acquisition and renewal expand its presence in Ft. Lauderdale, Harbor Beach, Las Olas, Wilton Manors, Lauderdale-by-the-Sea, Coral Ridge, Landings, Bay Colony, Jupiter, Lighthouse Point and the Cove.
“We believe Better Homes and Gardens Real Estate is the future of the industry and we are so proud to be a part of that,” says Gene Whiddon. “As a company focused on luxury, our affiliation with the brand has been a crucial aspect of our overarching strategy to magnify our high-end product listings. With the brand by our side, as well as Joy and her team joining our company, we are poised to strengthen our position in this segment.”
For more information, please visit www.BHGRE.com.
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