RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

4 Steps to an Inspired Marketing Strategy

Home Agents
By Liz Dominguez
October 20, 2020
Reading Time: 2 mins read
4 Steps to an Inspired Marketing Strategy

In real estate—and in any career, for that matter—it’s easy to step in line and follow a comfortable routine; however, innovation is key to making a name for yourself in an industry flooded with other agents striving toward the same goal.

Therefore, stepping outside of your comfort zone is a must if you want to stand apart from the crowd to market yourself and attract attention. How can you keep yourself from being boxed in when it comes to your marketing strategy? Take it one step at a time, starting this weekend, and always keep the ideas fresh and inspired.

Step 1

Take inventory of what’s out there. Do some research to find out what marketing strategies are currently in play. Of these, which are losing their steam and proving inefficient, and which are bordering the disruptor line and making a splash? You’re going to want to be part of the latter, using those strategies to create your own plans customized to your personality and your business model.

Step 2

Take a look at what you already have in place. Remember, some marketing tools, while old school, can still be influential if they’re adaptable to today’s consumer-centric expectations. For example, while mailers and door-knocking may not seem up to today’s technological standards, they can be very personable ways of connecting with the consumer, which can be difficult when most buyers and sellers are initially hidden behind screens as they begin their real estate search. How can you elevate the door-knocking and mailing experience? Think of ways to add a twist of the unexpected to an already-established routine.

Step 3

Be brave. You might think playing it safe is the way to go, but it can, in fact, lead you to challenges if you start to blend in, instead of standing out in the spotlight. Be bold in your marketing—you want to capture eyeballs which will convert to leads, and then business.

Step 4

Once you’ve got your innovative ideas planned out, share them with others and get some feedback. Create a focus group of industry colleagues, friends and family who you know will be honest with you. Ask them if they’re impressed, if they find your value proposition worthy and if they’ve ever seen your idea implemented in the industry before. The key is finding ways to perform your role getting your buyers and sellers through their real estate transactions as smoothly as possible, while also emphasizing the client experience and making yourself the household name for anything real estate-related.

Liz Dominguez is RISMedia’s senior online editor. Email her your real estate news ideas at ldominguez@rismedia.com. For the latest real estate news and trends, bookmark RISMedia.com.

 

Tags: Direct Mail MarketingDoor KnockingMarketing StrategyReal Estate Marketingreal estate newsReal Estate News and InformationReal Estate Trends
ShareTweetShare

Liz Dominguez

Related Posts

Pending Home Sales Increase for Third Straight Month
Agents

Pending Home Sales Increase for Third Straight Month

March 29, 2023
Mortgage Applications Increase as Rates Decline for Third Straight Week
Agents

Mortgage Applications Increase as Rates Decline for Third Straight Week

March 29, 2023
Better Homes and Gardens Real Estate Announces 2022 Top Performers
Agents

Better Homes and Gardens Real Estate Announces 2022 Top Performers

March 29, 2023
AKG | Christie’s International Real Estate Enlists Josh Ramirez to Lead New Division
Agents

AKG | Christie’s International Real Estate Enlists Josh Ramirez to Lead New Division

March 29, 2023
Help Your Agents Get Ahead With Your REALTOR® Store
Agents

Help Your Agents Get Ahead With Your REALTOR® Store

March 29, 2023
Report: West Not Best and East Not Least in YoY Housing Prices
Agents

Report: West Not Best and East Not Least in YoY Housing Prices

March 29, 2023

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Tip of the Day

Why Ousting Agents Who Aren’t the Right Fit Is as Crucial as Recruiting Ones Who Are

When someone isn’t in sync with the established culture of an office, it can cause morale issues over time if not addressed. Here, industry leaders share advice on how to address letting agents go when they aren’t the right fit for the company. Read more.

Business Tip of the Day provided by

Recent Posts

  • Pending Home Sales Increase for Third Straight Month
  • Mortgage Applications Increase as Rates Decline for Third Straight Week
  • Better Homes and Gardens Real Estate Announces 2022 Top Performers

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

© 2023 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2023 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X