The holidays are upon us, and as they quickly approach, this weekend may be one of your last opportunities to send out cards and gifts to your clients. Take advantage of some free time today to organize those efforts—or, at the very least, schedule an email blast to all your clients and prospects wishing them a happy holiday season, before your chances of earning referrals this month pass.
Aside from mailing out gifts or sending out tons of emails, here are a few ways you can boost your referrals in the waning weeks of 2018:
Plan a sweepstakes. Throwing a contest on one of your social accounts is the perfect, last-minute way to get your clients thinking about you. You may need to coordinate with your brokerage on the wording, but once you get the thumbs up, launching a sweepstakes is simple! You could just post a photo on Facebook of a Santa- or snowman-shaped jar filled with M&Ms and have individuals guess in the comments section how many candies there are. You can hold the contest for just a few days, or pick a winner on Christmas.
Give away holiday goodies. If you don’t have time to go to the post office or wrap up gifts, why don’t you buy some small holiday-themed plastic baggies and fill them with some goodies? You don’t need to slave over the oven baking cookies; just some store-bought ones and seasonal candies in the bag will be appreciated. Go around your office and offer them to your co-workers, and keep a small basket of them at your desk in case any clients drop by!
Throw a last-minute party. If you’re an excellent planner, throwing a last-minute party at your office shouldn’t be too big of a hassle. A party is one of the best ways to let your clients know how thankful you are for their business. If your office doesn’t already have some decorations up, have a backdrop printed and ask clients to tag you, or come up with a creative hashtag. This will show potential clients what lengths you go for your current clients.
Agents, if you’re mailing gifts out or handing them to clients in person, always remember to include a card with your branding on it (if your gifts aren’t already branded).
Jameson Doris is RISMedia’s blog and social media editor. Email him your real estate blog ideas at jdoris@rismedia.com. For the latest real estate news and trends, bookmark RISMedia.com.
