RE/MAX’s ad campaign—its fourth with “The Sign of a RE/MAX Agent” theme—has debuted, featuring a first-of-its-kind marketing tool: customizable videos.
Aligned with the campaign and designed to highlight their knowledge and skills, RE/MAX agents can now create a 15-second, personalized video, complete with their contact details, headshot and preferences, such as the focus (e.g., “Negotiation Skills,” “Years of Experience”) and music. They can then share it on their social media and websites, and on some local TV stations. Here’s how it works.
“Giving our agents the ability to create personalized spots with a few clicks of a button is another way RE/MAX delivers unique value to our network,” says Abby Lee, senior vice president, Marketing and Communications at RE/MAX. “It’s a tool our agents can use instantly, activating our vast network while allowing them to be able to focus on what they do best: helping homebuyers and sellers achieve their dreams.”
According to Emily Dillow, group brand director and junior partner at Camp + King, the agency behind the campaign, the generator will be refined over time.
“Creating engaging video content requires a significant amount of time and budget—two things that can be in short supply for any real estate professional,” says Dillow. “This is not a one-and-done project. We’re going to grow and build this tool over time and will add more customization options to develop this into a core resource for RE/MAX agents.”
The campaign itself includes new TV spots, such as “Backyard” (below), and covers all outlets, from digital to social media and TV. The campaign’s message, according to a company release, is “Combine the industry’s most productive agents with top technology, and great things happen.”
“The Sign of a RE/MAX Agent” was introduced in 2016.
For more information, please visit www.remax.com.
Suzanne De Vita is RISMedia’s online news editor. Email her your real estate news ideas at sdevita@rismedia.com.
