There was a significant moment at the Realogy RGX conference this past March. RGX refers to Realogy Global Exchange and was the combined convention for Coldwell Banker, Better Homes and Gardens, Century 21 Real Estate and ERA. In his keynote to kick off the combined session for all of the brands, Ryan Schneider talked about data as one of the three key assets that will drive Realogy success in 2019 and beyond. His vision for data as an asset is inspiring for all of Realogy, its brands, and, most importantly, its agents. It’s a vision for our industry, and at CoreLogic®, we share in that vision.
Data is synonymous with information in the real estate context. Information is what you know, and data is how machines store what you know. We’ve seen massive growth in technologies that leverage information to sell more real estate. In many ways, CoreLogic data is at the heart of that technology growth by providing the information that makes data an asset.
In order for information assets to be valuable for brokers and agents, they need to be available. Available information is what allows people to take action. Trestle™ was developed for exactly this purpose. Trestle is the source for your data that’s contained in your multiple listing organizations. Trestle is allowing brokers and their technology developers to access more information than ever before, from a single location in a normalized format (RESO Certified). Trestle supports more than 500 software developers today—delivering systems that empower brokers and agents to do business.
You may have recently seen news releases about CoreLogic being the new technology developer powering the third-party Upstream project. You may not be surprised to know that Trestle is a key component of Upstream and will be the delivery mechanism for broker data wherever the firm chooses to send it. We’re excited about Upstream because it will further the bond between multiple listing organizations and their broker participants. It will unite rather than divide and make the real estate industry stronger for it. Most importantly, brokers will have the ability to leverage their information and get it where they need it to go.
CoreLogic has also made a commitment to powering information on Homesnap, the public face of the Broker Public Portal. Again, this effort enables brokerage firms and agents to leverage the data in their multiple listing systems to deliver a premium experience to consumers. The ability for firms to leverage the combined power of information stored in multiple listing systems using Homesnap is impressive.
Most importantly, we’re planning to do more to support brokers by providing information that helps improve performance. Our repository of homeowner and parcel record data on nearly every property in America will be a key information resource leveraged in artificial intelligence this year and beyond.
In every segment of our industry, firms are innovating around leveraging data to deliver information to the agent and the consumer to improve homeownership. Kudos to Realogy for jumping in. We look forward to working with you and your technology vendors to make data a key asset that will drive your success.Â
CORELOGIC, the CoreLogic logo and TRESTLE are trademarks of CoreLogic, Inc. and/or its subsidiaries. All other trademarks are the property of their respective owners.Â
In Canada, the trademarks MLS®, Multiple Listing Services® and the associated logos are owned by The Canadian Real Estate Association (CREA) and identify the quality of services provided by real estate professionals who are members of CREA. CoreLogic is not a member of CREA, but is authorized to provide certain services to CREA”s members.
Amy Gorce is principal, Business Development at CoreLogic. For more information, please visit www.corelogic.com.
