Better Homes and Gardens Real Estate LLC announced that its largest franchisee and the No. 1 Greater Houston Metropolitan area brokerage Better Homes and Gardens Real Estate Gary Greene has merged with Heritage Texas Properties. The Heritage Texas Properties offices will now do business as Better Homes and Gardens Real Estate Gary Greene.
The company now has 24 offices and 1,300 affiliated agents, becoming one of the top 50 real estate firms in the U.S. and 90 percent larger than its nearest Houston competitor in sales volume, according to the announcement.
Better Homes and Gardens Real Estate Gary Greene Managing Partners Mark Woodroof and Marilyn Eiland will continue to lead the company. Woodroof, who was named the 2018 Most Admired CEO by the Houston Business Journal, has held a variety of prominent positions in real estate management since 1985, and is currently a director of the National Association of REALTORS®. Eiland, a former director of the Houston Association of REALTORS® and the Texas Association of REALTORS®, has held various management roles within the company since joining as its training director in 1978. Robin Mueck and Chaille Ralph, CEO and president, respectively, of Heritage Texas Properties, will stay with the combined company in leadership roles.
Better Homes and Gardens Real Estate Gary Greene and Heritage Texas Properties were the No. 1 and fifth ranked firms, respectively, in transaction sides in the Greater Houston Metropolitan area, according to the Houston Business Journal.
The merged company increases its luxury real estate presence, with more than 200 properties currently listed at more than $750,000, the third-highest of any area firm, according to the Houston Association of REALTORS®.
“Mark and Marilyn have built the top real estate brokerage in Houston and today’s merger underscores their position as the undisputed leader in the nation’s fourth largest city,” says Sherry Chris, president and CEO, Better Homes and Gardens Real Estate. “Growth is a point of emphasis within the brand. Our mission is to empower our affiliated brokerages to find opportunities to grow both organically and through mergers and acquisitions. Mark and Marilyn have distinguished themselves as industry leaders by creating a compelling culture for affiliated agents that provides all of the resources and support necessary to grow their business and exceed client expectations. They understand the future of the brokerage business and have proven their acumen in growing their company in a smart, strategic way. BHGRE® congratulates Mark and Marilyn.”
“Better Homes and Gardens Real Estate Gary Greene continues to be recognized as a vibrant and integral part of the Greater Houston Metropolitan area,” says Woodroof. “This milestone announcement joins two of our great city’s most distinguished locally-owned real estate companies. We are proud to be the No. 1 brokerage in Houston. We believe that aligning ourselves through strategic mergers brings even greater benefits to our affiliated agents and our clients. We have great respect for Heritage Texas Properties—their culture, achievements and service philosophies. Joining forces will enables us all to be in more markets, offer greater resources to agents and clients, and serve more people.”
“We are incredibly proud to welcome Heritage Texas Properties, their incredible agents and their clients into the Better Homes and Gardens Real Estate Gary Greene family,” says Eiland. “We couldn’t be more aligned with respect to our core values and our team-oriented culture. It is a privilege to help grow the businesses of our family of productive, collaborative agents. This merger begins a new, exciting chapter of Better Homes and Gardens Real Estate Gary Greene’s mission to provide exceptional service to the communities in which we live and call home.”
Better Homes and Gardens Real Estate Gary Greene was founded in 1963 and is the longest-standing real estate firm in the Houston region. The company affiliated with Better Homes and Gardens® Real Estate in 2012. Heritage Texas Properties was founded in 1976. Better Homes and Gardens Real Estate Gary Greene will continue to serve the Greater Houston Metropolitan area and beyond, including the Cypress, Katy, The Woodlands, Galveston, the Bay Area, Lake Conroe, Sugar Land and Kingwood regions.
For more information, please visit www.garygreene.com.