RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

Embracing Technology May Be Now or Never for Real Estate Pros

Home Agents
Commentary by Joshua Katz
July 5, 2020
Reading Time: 2 mins read
Embracing Technology May Be Now or Never for Real Estate Pros

Close up of employee talk on video call on laptop with diverse colleagues, worker speak on web conference with multiracial coworkers, have online briefing with team, use Webcam on computer

For some time, technology has played a major role in real estate, with various tools and tech platforms designed to streamline our business and make it easier for us and our clients.

The coronavirus pandemic has changed life more than any of us could have predicted. Real estate professionals across the country are adjusting to a new way of doing business, and many have found the answer in technology.

Real Estate Tech—It’s Now or Maybe Never
Unfortunately, it might be some time until real estate can operate as it once did, so for many, learning and investing in technology is now the answer. Agents, broker/owners and corporate employees have all had to adjust, reevaluating most of their responsibilities to find new ways of doing them virtually or remotely. With Zoom, Google Hangouts and other video conferencing tools, teams can continue to work together, share and collaborate in real-time. Realty ONE Group hit the ground running during the pandemic, with the leadership team hosting daily Town Hall calls for the entire network. It was a safe and efficient way to keep the whole company informed, inspired and connected.

“I am so proud of everyone for immediately adapting and responding to this change in our business,” says Realty ONE Group CEO and Founder Kuba Jewgieniew. “Change is inevitable, but we have the right people and the right tools in place to not just survive, but thrive, during this global pandemic.”

Now more than ever is the time to embrace technology, and we’ve seen it happening as real estate agents host virtual open houses, share documents via electronic platforms and meet clients online.

Virtual Real Estate Takes Over
Video, virtual tours and even virtual reality (VR) tools have been critical in the last few months for real estate pros who are unable to show a home in person. Agents can continue to work with their clients, show them listings and close deals, avoiding unnecessary exposure to others. This keeps both the agent and the client safe, while getting the job done. There are many different VR and 3D tour companies, which provide agents the opportunity to show properties, giving clients the chance to purchase a home while respecting social distancing norms.

Google Street View and Matterport are two excellent tools for the early stages of the buying or leasing process. The technology has quickly advanced to give clients an incredible experience while truly exploring a property from the safety of their own home. This technology was gaining momentum before the coronavirus pandemic, but it has now become a mainstay for the real estate transaction process.

Doors are beginning to open back up, and the world is trying to map out its new normal. For real estate, the coronavirus pandemic has had a substantial and everlasting effect on the industry. The professionals that come out of this on top are the ones that are willing to adapt their business and embrace technology.

Joshua Katz is content marketing manager at Realty ONE Group. To learn more, visit www.realtyonegroup.com.

Tags: Real Estate Technology TrendsRealty ONE Group
ShareTweetShare

Related Posts

Filters
Agents

Property Search Filters New Agents Should Master

June 18, 2025
Powell
Economy

Federal Reserve Leaves Interest Rates Unchanged in June Meeting

June 18, 2025
Coldwell Banker Announces 2025 30 Under 30 List
Industry News

Coldwell Banker Announces 2025 30 Under 30 List

June 18, 2025
Berkshire
Agents

A Strategic Mindset for a Shifting Market

June 18, 2025
BOSSCAT
Industry News

BOSSCAT™ and Pillar To Post Extend Exclusive Data Partnership

June 18, 2025
Applications
Industry News

A Dip After a Surge for Mortgage Applications This Week

June 18, 2025
Please login to join discussion
Tip of the Day

First Impressions Matter to Clients

Nail the first impression with these techniques, and help clients feel confident choosing you. Learn more.

Business Tip of the Day provided by

Recent Posts

  • Property Search Filters New Agents Should Master
  • Federal Reserve Leaves Interest Rates Unchanged in June Meeting
  • Coldwell Banker Announces 2025 30 Under 30 List

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

© 2025 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2025 Newsmakers
    • 2024 Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2025 Power Broker
    • 2024 Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2025 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X