Getting started as a real estate agent is like building a solid house: A strong foundation is critical for staying power in your career. From setting up your Customer Relationship Management (CRM) software to establishing your digital presence, the early days as an agent should be focused on getting all the basics squared away.
As you get a lay of the land and start looking at ways to build your brand, here are few foundational things you should be sure to do to start things off on the right foot.
Setting Up Your CRM
CRM software is a valuable tool that most, if not all, agents use to build and manage their business affairs. It helps an agent manage their business on a multitude of levels, including data tracking, transaction management, lead generation and management, marketing campaign, and so much more.
Bottom line: Get this set up ASAP.
Launch Your Webpage
Developing a strong online footprint is an important step to establishing your brand. Whether you hire a web designer or explore services like Wix.com or WordPress, a clean, well-designed and user-friendly webpage is crucial to telling people who you are and what you bring to the table.
Establish Your Social Media Presence
Social media is another tool that has become a must-have for agents of all experience levels. When it comes to building your social media presence, content is key.
Post photos and information about listings, create a blog, and participate in webinars and Facebook Live events. All of this and more can be used to stay up to date on digital trends that you could leverage into leads and future business.
Join a Brokerage
Joining a brokerage is a must since many states require new agents to work under an established broker before they can work alone. Research and set up interviews with several brokerages in order to find the best fit for you. Use those interviews to talk about commission splits, career development opportunities and any other questions that you may have.
Find a Mentor
Real estate can be a rewarding career, but it will also come with its share of challenges. Finding a mentor or two can help you navigate the highs and lows of your fledgling career. Mentors can be a peer in your brokerage or someone whose career and skill inspires you.
A good rule of thumb to follow is to find a mentor that has accomplished the things you want to as well. Build that connection and communication and keep nurturing it.
Agents, what other things need setting up in the early days?
Jordan Grice is RISMedia’s associate content editor. Email him your real estate news ideas at jgrice@rismedia.com.
