The National Association of REALTORS® (NAR) reports that 93% of homebuyers and sellers claim they are happy with their agent and would use them again. Less than 13% actually do. Why? Most experts agree that, as an industry, the No. 1 business challenge facing real estate professionals is improper or inadequate customer follow-up. But is this an anecdotal explanation, or is it based in reality?
While working at one of the large portals not long ago, we had real-time data that showed that 54% of the leads generated didn’t receive a response from an agent. I don’t mean 54% received a slow response. I mean that more than half of the leads never received a response at all. In fact, of the 46% of leads that did receive a response, the average response time was more than seven hours. I’m not sure about you, but I can’t stand waiting in the grocery line for more than 10 minutes.
What’s the solution? It seems that every lead-gen company and CRM is cluttering the market with more and more “drip” campaigns to help agents close the communication gap that plagues our industry. Adding fuel to the fire is the hot market we find ourselves in today. Why pay attention to our spheres of influence and past customers when inventory is low and buyers are falling out of the sky, right? The truth is the data present a different story. I recently read an article pointing out that the typical agent receives 86% of his or her income and business from people procured in their spheres of influence, including referrals and recommendations from past clients. That is an enormous and non-debatable source of business. But how do we solve the business challenge—and better yet, how do we solve it for free?
MooveGuru has discovered a groundbreaking way to help agents stay in touch with current and former customers as well as spheres of influence with high-value touchpoints. It’s absolutely 100% free for brokerages, agents and consumers. By combining a moving concierge service, homeownership dashboards and agent-branded communications carrying discounts and coupons for the products and services homeowners are already purchasing, Moove-Guru delivers a customer-for-life marketing service at no cost to anyone. Best of all, MooveGuru provides this white glove relationship-building-and-maintaining service while protecting the privacy of your customers. We never sell or share your customer’s details. We protect that data for you while we brand you as a trusted partner in their life who just happens to provide unparalleled value and service…even long after a sale.
To learn more about how Moove-Guru solves agents’ No. 1 business challenge absolutely free, email us at info@MooveGuru.com.
Frank Chimento is vice president of business development at MooveGuru and has been helping agents and brokerages for more than 20 years. For more information, please visit MooveGuru.com.