There’s no doubt it’s a seller’s market right now. However, things change quickly and could wind down without a moment’s notice. To prep for that future shift, it’s important to stay on top of changing buyer trends. If you’re marketing a property, there are certain real estate keywords that will attract today’s buyers, according to a point2homes.com report.
Key insights:
– Lux amenities matter, especially in the kitchen. Buyers want “granite countertops,” “hardwood floors” and “stainless steel appliances.” For bedrooms, buyers put particular emphasis on “walk-in closets.”
– Space is still trending. Keywords such as “large,” “great,” “full” and “spacious” are being used regularly. This goes for bathroom as well. Forget half-baths, according to the report, “full bathroom” is the priority right now. Anything “bonus” is attractive as well, including “laundry room” and “home office.”
– No one wants to struggle with parking. Buyers really want a space to put their car, whether in a dedicated “parking” spot or in a “garage.”
Here are the 100 most used real estate terms:
“Homebuyers emerged out of lockdown with an acute desire to regain a lost sense of privacy and restore their wellbeing amid a fast-changing home life,” according to Point2Homes. “Therefore, the most desirable homes and the properties that seem to fly off the market are those that promise more space and more efficient space partitions that are better suited for the new work/life balance requirements.”
To view the full report, click here.
Liz Dominguez is RISMedia’s senior online editor. Email her your real estate news ideas to lizd@rismedia.com.
